Pokemon recognized as the most influential entertainment brand in Japan in 2024

A recent GEM Partners survey reveals Pokémon's commanding lead in brand reach across seven Japanese media platforms. The annual ranking, based on a proprietary "reach score" (measuring daily interactions across apps, games, music, videos, and manga), awarded Pokémon a staggering 65,578 points. The survey sampled 100,000 Japanese individuals aged 15-69 monthly.

Pokémon's dominance stems largely from its App Games category performance, scoring 50,546 points – a remarkable 80% of its total score. This success is attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games also fueled this expansive reach.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other related products. Managed jointly by Nintendo, Game Freak, and Creatures, the franchise operates under The Pokémon Company, established in 1998 to oversee brand-wide operations.