Coperni FW25: Gamers Take Center Stage in a Bold Fusion of Fashion and Gaming Culture

Coperni's Fall/Winter 2025 show was a truly unique event, held in the unexpected setting of the adidas arena in Paris—a venue typically reserved for esports competitions. This choice immediately blurred the lines between high fashion and gaming culture, creating an atmosphere that was both nostalgic and futuristic. Instead of the usual front-row crowd of influencers and celebrities, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the presentation.

This bold move transformed the runway into a vibrant recreation of a '90s LAN party, complete with design details that paid homage to gaming's golden age. The fusion of fashion and gaming wasn't merely a stylistic choice; it permeated the entire collection, offering a fresh perspective on the intersection of technology and style.

The FW25 collection was rife with subtle and overt references to gaming culture. Dresses crafted from puffy technical fabrics, reminiscent of sleeping bags used during marathon gaming sessions, were standout pieces. Small storage bags attached to tights and sequined dresses cleverly echoed the utility holsters of Lara Croft from Tomb Raider. The brand's new Tamagotchi bags also made their debut, a playful nod to the nostalgia of handheld gaming.

The influence extended to gaming-inspired films. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared throughout the collection, while the high slit from Alice's dress in the 2002 *Resident Evil* film was reimagined in the opening look. These cinematic references added layers of depth, seamlessly connecting digital worlds with the world of high fashion.

Coperni has consistently pushed boundaries at the intersection of technology and fashion, and this season's womenswear collection is no exception. By centering the narrative around gaming—a traditionally male-dominated space—the brand challenges outdated stereotypes and promotes inclusivity within the fashion world.

Beyond the clothing, the show was a masterclass in viral marketing. Within hours of the presentation, videos of the gamer-filled runway flooded social media, further solidifying Coperni's reputation for creating unforgettable spectacles.

This isn't Coperni's first foray into unconventional fashion week presentations. Last season, they captivated audiences with a fairytale-like show at Disneyland Paris. Previous years have seen innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation consistently pushes the boundaries of what a fashion show can be, establishing Coperni as more than just a brand—it's a cultural phenomenon.

With its FW25 collection, Coperni once again demonstrates its ability to engage both online and offline audiences. In a time of uncertainty surrounding the future of traditional runway shows, Coperni continues to reinvent the format, blending creativity, technology, and compelling storytelling into an experience that resonates far beyond the fashion industry itself. The social media buzz surrounding the gamer-infused runway proves Coperni has once again solidified its position as a true trailblazer in modern fashion.