Take-Two: New IPs Key to Future Success

Take-Two Interactive, parent company of GTA 6 developer Rockstar Games, has offered a preview of their future plans for major game releases.

Take-Two Interactive Aims for Consistent New Game DevelopmentGTA Publishers Must Diversify Beyond Established Franchises

Strauss Zelnick, CEO of Grand Theft Auto (GTA)'s parent company Take-Two Interactive, has commented on his current approach to managing the company's intellectual properties during the company's Q2 2025 investor call.

In response to a question about consumer behavior and reception to new projects, Zelnick noted that they are best known for their established IPs, including titles from developer Rockstar Games such as the GTA and Red Dead Redemption (RDR) series. However, Zelnick also stated that he anticipates a future where their established IPs will not be as valuable to the company, or to players, as they are now and have been over the past two decades since the games' releases.

According to transcriptions by PCGamer, Zelnick remarked on potential sequels for GTA and RDR, stating, "We understand that a sequel presents less risk than new intellectual property. But everything deteriorates. And although most of our franchise sequels outperform their predecessors—a source of pride, as it's atypical in the industry—the reality is that decay and entropy exist. It's a law of physics, human existence, and everything terrestrial."

He further opined that without innovation and new IP, Take-Two risks "consuming its assets to survive." He elaborated, "Ultimately, all things degrade, including successful titles. Therefore, if we don't pursue innovation and develop new intellectual property, to say we're complacent is an understatement. We're jeopardizing our future. That's not a sustainable strategy."

Updates on Borderlands 4 and GTA 6 Release Dates

However, regarding releases of older intellectual properties, Zelnick told Variety in an interview that they plan to spread out major game launches. "I think it’s safe to say that we wouldn’t, and no one would, release many big titles simultaneously," he said. As Take-Two hasn't specified a launch window for GTA 6 beyond next year's Fall, Zelnick also noted it won't be near Borderlands 4’s release, scheduled for Spring 2025/2026, between April 1, 2025 and March 31, 2026.

Take-Two Interactive's New First-Person Shooter RPG Planned for 2025

Currently, Take-Two, with its subsidiary developer, Ghost Story Games, is poised to release a new IP—its narrative-driven, first-person shooter RPG, Judas. Though a release date for the game has yet to be confirmed, Judas is anticipated to launch sometime in 2025. Moreover, Judas aims to be an experience where players shape how relationships and the story progress, according to creator Ken Levine.