Best TV Deals in 2025: When to Buy

Investing in a TV is a significant decision, given that it's one of the most frequently used gadgets in your home. Opting for a budget model with poor picture quality and a short lifespan just to save a few dollars can be tempting, but it's often a false economy. Instead, aim to find the best deals on top-tier TVs that cater to your gaming and streaming needs. Fortunately, TV deals are available year-round, meaning you can always find a bargain if you know the right times to look.

While Black Friday and Cyber Monday are well-known for their substantial discounts, they're not the only times to snag significant savings on the best gaming TVs or quality 4K TVs. Leading up to the Super Bowl, the year's biggest TV-watching event, you'll find excellent deals. Additionally, as manufacturers release new models in the spring, this period becomes an ideal time to score discounts on last year's models. Keep an eye out for other sales events like holiday weekends and Amazon Prime Day, which also offer tempting deals.

Best Times to Buy a TV

Black Friday and Cyber Monday

Black Friday, originally a single day of shopping post-Thanksgiving, has evolved into a weeks-long event in November, with TVs often seeing the steepest discounts. It's an excellent time to find budget-friendly options for secondary rooms or splurge on high-end models released earlier in the year. While in-store deals can be thrilling, they often sell out quickly. For specific models, online shopping during Cyber Monday might be your best bet. Amazon's Prime Day, similar to Cyber Monday but in the summer (and now October), offers a range of TV deals with limited stock and time.

Before the Super Bowl

Following the holiday rush, the Super Bowl becomes a prime time for TV deals. Retailers restock in mid-January to early February, offering significant savings on large screens. Older models often see the deepest discounts, but you can still find great deals on newer TVs. Right now, Super Bowl deals on Samsung OLED TVs are already live. The Consumer Electronics Show (CES) in early January also signals the announcement of new models, prompting sales on older stock to clear space for the latest releases.

Springtime

Spring, particularly from March through Memorial Day, is when many brands like Samsung, LG, Sony, and TCL release their latest TVs. This period is perfect for finding deals on the previous year's models as retailers clear out inventory. Since new models usually feature minor updates, you won't miss out on significant features by opting for a slightly older version.

Amazon Prime Day

Originally an Amazon Prime exclusive event in mid-July, Prime Day now sees participation from other retailers like Walmart and Best Buy. While the deals can rival those of Black Friday and Cyber Monday, they often focus on older models. Keep an eye on the site, as deals are frequently updated during the event.

Holiday Weekends

If you can't wait for the major sales events, consider shopping during long holiday weekends such as President's Day, Memorial Day, Fourth of July, and Labor Day. These sales may not be as deep, and the selection might be more limited, but you can still find decent deals. Currently, President's Day sales are underway, with the best TV discounts at Best Buy until February 17.

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TV Release Cycles Matter

Understanding TV release cycles can help you find the best discounts. New models are announced at CES in January and hit the market in the spring, with older models discounted to make room. If you're after the latest models, you might need to wait until the fall or Black Friday and Cyber Monday for the best deals.

TV Brands With New Products

Each year, major TV brands release updated models. Here's a look at what to expect in 2025:

Samsung

Samsung focuses on high-end TVs, with minor upgrades to last year's models. Expect better brightness, enhanced mini-LED and Quantum Dot (QD-OLED) backlighting, and improved gaming features.

LG

LG's OLED evo TVs will see AI enhancements and an upgraded "Brightness Booster Ultimate" technology. Gamers will appreciate the new G5 TV with a 4K 165Hz variable refresh rate to reduce lag and frame stuttering.

Hisense

Hisense's 2025 lineup includes ULED models with a 144Hz refresh rate for gamers and a stunning 136" MicroLED TV using mini-LED technology to overcome traditional backlight limitations.

Vizio

Vizio made minor improvements in 2024, removing the top-line P-series. The mid-range M-series and budget V-series remain, with the D-series offering affordable 1080p options.

TCL

TCL revamped its lineup in 2024 with Q- and S-series, introducing the flagship QM8. At CES 2025, they announced the entry-level Mini LED TV QM6K, available in 65", 75", and 85" sizes, with smaller options coming later in the year.

Roku

Roku expanded into TVs in 2024, offering 11 models from 24 to 75 inches, optimized for streaming. Roku Plus models come with the Voice Remote Pro featuring hands-free voice commands and rechargeable batteries, while Roku Select models use the basic Roku Voice Remote. You can access the Roku Channel without a Roku streaming device, making their TVs an attractive option for streaming enthusiasts.

Top Budget TVs You Can Buy Now

If you're ready to purchase now, here are some top budget-friendly TVs for 2025:

Hisense 65U6N - Experience accurate colors, solid contrast, and numerous features at a surprisingly low price. See it at Amazon

TCL 55Q750G - A stunning QLED TV with impressive contrast and brightness, capable of 144Hz in 4K with VRR enabled, yet affordable. See it at Amazon

Hisense 50U6HF - An ultra-affordable TV with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon