The Best Time to Buy a Laptop for a Good Price in 2025

Laptops are a significant investment, but you can significantly reduce the cost by buying at the optimal time. While new models constantly emerge, several periods offer substantially better deals, even on the latest technology in 2025. With President's Day sales approaching, let's explore the best times to purchase a laptop throughout the year.

Best Times to Buy a Laptop in 2025:

Major Sales Events: Black Friday, Cyber Monday, Prime Day Back-to-School Season New Hardware Releases

Black Friday/Cyber Monday

Black Friday and Cyber Monday are prime shopping times, but the savings extend beyond the doorbusters. New laptop hardware typically launches early in the year or around October, depending on the manufacturer. This means last-generation models, or those becoming outdated post-CES (Consumer Electronics Show), receive substantial discounts. We've seen this with MacBooks, for example, following new model releases.

Retailers like Amazon and Best Buy aggressively clear inventory to make room for newer products. While you might not get the newest model, savings of 20-30% off the original price are substantial. Combined with Black Friday and Cyber Monday promotions, you can find incredible laptop deals. I've witnessed Black Friday deals slashing MacBook Air prices weeks after launch—a rarity for Apple products, especially new releases.

Black Friday falls on November 28th, 2025, but deals often begin in late October. Expect to see deals shortly after Amazon's October Prime Day event.

Amazon Prime Day

Similar to Black Friday, Amazon hosts its own major sales event. While Prime Day laptop deals aren't always the best, they still exist. If you're not overly demanding, you can find affordable laptops, though top-of-the-line models are less common.

Prime Day is ideal for finding discounted Chromebooks. Already budget-friendly, Amazon further reduces prices. The advantage is less concern about hardware specifics, as Chromebook functionality primarily relies on web browsers.

We anticipate Prime Day 2025 around mid-July, similar to last year.

October Prime Day

Amazon's October Prime Day event mirrors the summer sale, offering comparable discounts before the holiday season. While laptop deals are fewer compared to Black Friday, it's worth noting for fall budget shoppers.

Other Sales Events

Beyond Black Friday and Prime Day, retailers often discount electronics for holidays. President's Day sales are underway, with Best Buy already announcing significant promotions. Memorial Day, Labor Day, and the Fourth of July also present opportunities for laptop deals.

For the Latest Technology

If maximizing savings isn't the priority, and you want the best available laptop, wait for new hardware announcements from Nvidia, Intel, or AMD. This year, new laptops were unveiled at CES 2025, featuring AI assistants and Mini-LED displays. We analyzed key gaming laptop trends at the event, with anticipation for next-generation graphics—Razer's RTX 5090 laptops being a notable example.

For current deals or ongoing updates, check our best gaming laptop deals page.

Ultrabooks receive frequent upgrades, although Intel's less powerful U-series processors release sporadically. Staying informed about tech news and rumors is crucial. Laptop hardware releases can be unpredictable, so close monitoring is necessary for the latest models.

New Hardware Impacts Pricing

New hardware releases immediately lower prices for previous generations. While spending on a last-generation laptop might seem less appealing, the generational improvements are often incremental.

The difference between a 13th-gen and 14th-gen Intel laptop is minimal for everyday tasks. One CPU generation won't dramatically improve Photoshop performance.

Monitoring new hardware releases and purchasing last-generation models at a discount is a savvy approach. This applies to MacBooks as well; new releases drastically reduce prices of older models on the used market.

Top Affordable Laptops:

If you're not waiting for sales or new releases, consider these budget-friendly options from our laptop buying guides:

Dell XPS 13

A top MacBook alternative if you're not looking to spend on Apple. $999.00 See it at Dell

ASUS TUF Dash 15

A great budget gaming laptop under $2,000. $1,149.99 See it at Amazon

Microsoft Surface Pro 9

One of the best detachable laptops; the SQ 3 ARM-based processor model is recommended. $1,399.99 See it at Best Buy

Apple MacBook Air M2

Excellent for everyday use. $1,665.00 See it at Amazon