Kendrick Lamar and lots of trailers: what happened at the Super Bowl 2025

On the night of February 9-10, Super Bowl 2025—the pinnacle of American football—took place, captivating viewers worldwide as one of the year's most-watched events. Here's a roundup of the major trailers, commercials, and performances that aired during the game.

Table of Contents

• Who Won?
• Kendrick Lamar's Performance
• Thunderbolts
• Formula 1
• Mission: Impossible: Dead Reckoning
• Jurassic World: Reignition
• The Smurfs
• Novocaine
• How to Train Your Dragon
• Lilo & Stitch

Who Won?

The Philadelphia Eagles triumphed over the reigning champion Kansas City Chiefs with a decisive 40-22 victory (7-0, 17-0, 10-6, 6-16).

Kendrick Lamar's Performance

Rapper Kendrick Lamar delivered a powerful halftime show performance, introduced by Samuel L. Jackson as Uncle Sam. Surrounded by iconic American imagery, Lamar performed hits including "Humble," "Squabble Up," and "Not Like Us"—a Grammy 2025 five-award winner. He shared the stage with singer SZA and tennis star Serena Williams.

"Not Like Us," notably one of Lamar's diss tracks targeting Drake, has been the subject of a previous defamation lawsuit filed by Drake. Social media interpreted Lamar's performance as a pointed response to their long-standing feud, culminating with the stadium chanting "a minor"—a reference to accusations against Drake concerning relationships with minors within the song's context. Serena Williams' presence further fueled this interpretation, given her past relationship with Drake.

Thunderbolts

Disney and Marvel Studios unveiled a new trailer for their upcoming comic book film, slated for release on May 2nd.

Formula 1

A short teaser trailer premiered for Apple's upcoming film featuring Brad Pitt as a former Formula 1 driver returning to the racing world. The film's release date is set for June 25th.

Mission: Impossible: Dead Reckoning

A 30-second teaser for the eighth installment of the Mission: Impossible franchise, starring Tom Cruise, was shown. The global release is scheduled for May 23rd.

Jurassic World: Reignition

A teaser for the next chapter in the Jurassic Park franchise, featuring Scarlett Johansson, introduced a new era for the series. The film will be released globally on July 2nd.

The Smurfs

A full-length Smurfs movie, featuring Rihanna as Smurfette, was promoted. The voice cast also includes John Goodman, Nick Offerman, Natasha Lyonne, Amy Sedaris, and James Corden. The film's release date is July 18th.

Novocaine

A teaser trailer for Novocaine, a film about a man with no sense of pain starring Jack Quaid (The Boys), was shown. The film follows a young man rescuing his girlfriend from bank robbers and will be released on March 14th.

How to Train Your Dragon

A teaser for the cinematic adaptation of Cressida Cowell's bestselling novel was shown. The global release is scheduled for June 13th.

Lilo & Stitch

A promotional clip showcasing Stitch causing chaos on a football field was shown. No new footage from the actual film was revealed. Lilo & Stitch will hit theaters on May 23rd.