Hoshimi Miyabi helped Zenless Zone Zero set a new revenue record

HoYoverse's mobile sensation, Zenless Zone Zero, continues its upward trajectory. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its impressive July 2024 launch figures.

According to AppMagic, Zenless Zone Zero's cumulative mobile revenue has now exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters like Hoshimi Miyabi and Asaba Harumasa, alongside enhanced gameplay mechanics, fresh locations, and new game modes, all encouraging increased player spending.

The free availability of Harumasa as a promotional character, coupled with a focused banner featuring Hoshimi Miyabi, significantly contributed to this revenue surge.

Remarkably, the 1.4 update maintained player engagement far beyond the typical post-update decline. Daily revenue remained above $1 million for over 11 consecutive days, and even after two weeks, daily spending stayed above $500,000.

While undeniably successful, Zenless Zone Zero still trails behind HoYoverse's other mobile giants, Genshin Impact and Honkai: Star Rail.