Flexion and EA to partner up and bring the publisher\'s hit mobile catalogue to alternative app stores

Flexion and EA have partnered to bring EA's mobile game catalog to alternative app stores, expanding accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view the potential of app stores outside the Apple and Google duopoly.

Alternative app stores have gained significant traction, particularly since Apple was compelled to open its platform to them in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative stores, is now expanding its partnership with EA to include a wider selection of EA's mobile titles.

Until recently, the iOS App Store and Google Play were the dominant forces in mobile game distribution. However, legal challenges forcing Apple and Google to address anti-competitive practices have paved the way for alternative app stores to flourish. These platforms often offer substantial incentives to attract users.

The Epic Games Store, with its free game program, exemplifies this trend. While Flexion's partners may not offer the same scale of giveaways, they are likely to provide more flexible policies than those previously enforced by Apple and Google.

The long-term implications are significant. EA's participation signals a major change. Their decision to embrace alternative app stores indicates a growing acceptance of these platforms within the industry, opening up opportunities for other developers and publishers.

While the specific EA games slated for release on alternative app stores remain unannounced, titles like Diablo Immortal and other Candy Crush games are likely candidates.